Conveniences and experiences
Recently I've read some conclusions from a research on the consumption of industrialized food in Brazil. Some of them are that customers like convenience and practicality, trust the quality of industrialized food and are keen to consume semi-ready frozen products from renowned brands. Well, personally I think another reason may be that there are a lot of people around who simply cannot cook anything at all.
Some time ago I met a friend in the supermarket. In their hands a basic hot-dog set-up: a package of sausages, bun, tubes of ketchup and mustard. When I unadvisedly suggested cooking the sausages in a sauce of tomatoes and onions, he looked at me as if I was crazy and almost thrown everything he had in their hands back to the shelves. To tell you the truth I don’t know if one day he will talk with me again.
A complex recipe may also discourage the beginners. I myself in my adventures run away from recipes with a too-long list of ingredients – for instance eight or nine items. Having lots of ingredients greatly increases the amount of work you have to do. After buying them – what may include discovering what is ‘dill’ or ‘zaatar’ for instance and where they are in the supermarket – you may have to select, wash, peel, cut, spice, cook, fry them and so on. Work for a whole day.
Besides dealing with too many ingredients means you’ll finish the job with a large amount of food and/or waist a lot of money with those ingredients you use only in tiny quantities and leave the rest of the batch in the fridge until it expires and beyond. On the bottom line, these recipes may imply in a high cost for a single guy or a couple, being only feasible for big families or restaurants.
The advantage of frozen food is that they are a single ingredient recipe. Better yet, you don’t need to select the one you’ll buy, it is just take it from the box and put into the microwave oven to have something ready to eat. Of course it is not as funny as cooking and having new experiences, but it is not everybody that will look for fun in every little thing they do. Especially when they’re hungry.
Some time ago I met a friend in the supermarket. In their hands a basic hot-dog set-up: a package of sausages, bun, tubes of ketchup and mustard. When I unadvisedly suggested cooking the sausages in a sauce of tomatoes and onions, he looked at me as if I was crazy and almost thrown everything he had in their hands back to the shelves. To tell you the truth I don’t know if one day he will talk with me again.
A complex recipe may also discourage the beginners. I myself in my adventures run away from recipes with a too-long list of ingredients – for instance eight or nine items. Having lots of ingredients greatly increases the amount of work you have to do. After buying them – what may include discovering what is ‘dill’ or ‘zaatar’ for instance and where they are in the supermarket – you may have to select, wash, peel, cut, spice, cook, fry them and so on. Work for a whole day.
Besides dealing with too many ingredients means you’ll finish the job with a large amount of food and/or waist a lot of money with those ingredients you use only in tiny quantities and leave the rest of the batch in the fridge until it expires and beyond. On the bottom line, these recipes may imply in a high cost for a single guy or a couple, being only feasible for big families or restaurants.
The advantage of frozen food is that they are a single ingredient recipe. Better yet, you don’t need to select the one you’ll buy, it is just take it from the box and put into the microwave oven to have something ready to eat. Of course it is not as funny as cooking and having new experiences, but it is not everybody that will look for fun in every little thing they do. Especially when they’re hungry.
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